Founder & CEO, XENA Intelligence. Akhil Suresh Nair founded XENA Intelligence in Louisville, KY. He studied entrepreneurship at Babson and worked with ecommerce companies at a consulting firm before building software for brands.
Sources: XENA Intelligence: About us · XENA Intelligence: Our team
Guides on the XENA Intelligence Blog.
Answer engine optimization (AEO) is how brands get named in answers from ChatGPT, Gemini, Perplexity, Google AI Overviews and Amazon's AI assistant. Here is what it is, how it works and where to start.
SEO, AEO and GEO compared side by side: what each term means, how Google AI Overviews fit in, and how ecommerce brands should split their effort between them.
What OpenAI says about how ChatGPT selects shopping results, how merchants are ranked, and seven practical steps to make your products easier for ChatGPT to recommend.
Amazon merged Rufus and Alexa+ into Alexa for Shopping. Here's what changed for sellers, which listing signals the assistant draws on, and a practical playbook for staying visible.
A practical 30-point checklist to make product pages, feeds and marketplace listings easy for ChatGPT, Google AI Overviews, Gemini, Perplexity and Amazon's assistant to read and recommend.
Why multichannel CPG brands lose money and AI visibility to fragmented data, and a step-by-step playbook to unify sales, ads, listings and inventory across Amazon, Walmart, Shopify and more.
Which AI crawlers power search answers and which collect training data, what each vendor says happens if you block them, and a copy-ready robots.txt for ecommerce brands that want AI visibility.
Do you need special schema for AI Overviews? Is llms.txt required? Can you pay ChatGPT for placement? Seven common AEO myths, checked against Google, OpenAI, Amazon and Perplexity documentation.
A practical framework for measuring how ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews talk about your products: prompt sets, the six metrics that matter, referral tracking, and a weekly reporting cadence.
A practical, week-by-week 90-day answer engine optimization plan for CPG and ecommerce brands: baseline measurement, crawler access, product data, answer content, off-site signals and reporting.
Daily data stories on e-commerce and CPG from Xenalytics.
