Xenalytics by XENA

E-commerce and CPG, visualized daily.

One interactive infographic every day on how people shop and what brands sell. Each one comes with a short article that explains the numbers, and every number links to its source.

New every day. Latest: · RSS

5interactive infographics so far
23sources cited and linked
612data points you can explore
1/daynew piece every day

All infographics

5 infographics

No. 002 · Marketplaces · Retail Media · E-commerce

Amazon's ad business made $68.6 billion in 2025

$68.6B

Advertising is now Amazon's fastest-growing major business line. It is bigger than Prime and other subscriptions, and it is built on the same shelf your brand competes on.

3 min readInteractive
No. 001 · E-commerce · Retail

Online shopping now takes 17.1% of US retail sales

17.1%

Twenty-seven years of US Census data show online's share of retail rising steadily, jumping during the pandemic, then dipping, and now setting new records again.

4 min readInteractive
01 · SOURCEDEvery number has a link.

We use public filings, government statistics and published industry research. Each chart names its source and year, estimates are labelled, and where sources disagree we say so.

02 · INTERACTIVEExplore, don't just look.

Scrub through time, switch measures, sort rankings, find your category and test what you know. Every chart has a data table you can read or download.

03 · SHAREABLEFree to share, cite and embed.

Download the PNG, copy a citation or embed the interactive version on your site. Just link back. Suggest a topic.

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