XENA 360 vs. an agency
Shopping for an Amazon agency? Compare first.
Most agencies quote only after a call. Here are the typical published fees, pricing models and contract terms, with sources, next to what XENA 360 costs and covers at your sales.
What agencies charge
$3K–$7.5KTypical monthly retainer reported for mid-market brands with $250K–$2M a year in salesSource: SupplyKick ↗ 10–20%Of monthly ad spend, the percentage model most often quoted, usually with a monthly minimumSource: SalesDuo ↗ 13 of 41Amazon PPC agencies in one survey publish a price; the other 28 quote only after a callSource: Evolve survey ↗ $1K–$5KOne-time setup fee range reported, sometimes waived with a 12-month contractSource: SupplyKick ↗ 3–6 monthsTime agencies typically need to show measurable lift, per the same guideSource: SupplyKick ↗
Typical Amazon agency pricing in 2026.
Published ranges, each linked to its source. Most come from guides written by agencies themselves, and most agencies don't publish prices, so treat every figure as a range, not a quote.
Side by side
Typical agency vs. XENA 360.
The same job, two ways to buy it. Ad spend is a separate budget either way.
| Compare | Typical Amazon agencyPublished ranges, not quotes | XENA 360Team + software |
|---|---|---|
| Monthly fee | Typical ranges reported by SupplyKick: $1,500–$3,000 entry, $3,000–$7,500 mid-market, $7,500–$15,000 full-service, $15,000–$25,000+ enterprise. PPC-only management: $1,500–$8,000 (SalesDuo). Published flat fees run $499–$12,000 (Evolve survey). | A flat monthly base plus a share of the monthly sales of the marketplaces we run, set by your sales tier (see pricing). At $25,000 a month in sales, that is $3,600/mo. Enterprise pricing is custom. |
| How the fee is set | A flat retainer, 10–20% of ad spend, 3–10% of revenue, or a hybrid (SupplyKick). Percent-of-spend plans usually carry a $1,500–$2,500/mo minimum (SalesDuo). | One published formula by sales tier, so you can estimate it before a call. |
| Setup fee | $1,000–$5,000 reported, sometimes waived with a 12-month contract (SupplyKick). | White-glove onboarding. On setup fees: We'll walk through it on your XENA 360 meeting. |
| Contract terms | Published terms are often 3-month minimums (Evolve survey); 6- or 12-month contracts with early-exit fees of 1–3 months of retainer and 60–90 days notice to cancel auto-renewal are reported (SupplyKick). | We'll walk through it on your XENA 360 meeting. |
| Ad spend | Paid to Amazon on top of the fee (SalesDuo). PPC-focused agencies often set a minimum ad spend of $5,000–$20,000/mo (SupplyKick). | Your ad budget is separate from the fee. We'll walk through it on your XENA 360 meeting. |
| What's included | Depends on the tier. At entry and mid tiers, creative is often billed separately: A+ content $300–$1,000 per module set, product photos $200–$800 per ASIN, Brand Store $2,000–$8,000, video $1,000–$5,000; tools passed through at $200–$2,000/mo (SupplyKick). PPC plans often leave listings, creative and DSP out (SalesDuo). | Growing and Scaling plans include the full XENA 360 scope: marketplace management, listings and content (BrandVoice AI content, A+ visuals, copy and keyword strategy), advertising across Amazon PPC, Google and Meta with creative direction, SearchPanel AI visibility, inventory, fulfillment and compliance, and reporting. |
| Channels | Often Amazon first; each added international marketplace is reported to add 30–50% to the base retainer (SupplyKick). | Amazon, Walmart, Target, Shopify, Noon, Talabat and Flipkart. Enterprise plans cover multiple marketplaces and regions. |
| Reporting | Mid-tier plans typically include bi-weekly calls with a dedicated account manager (SupplyKick); dashboards vary by agency. | The XENA 360 dashboard brings sales, ads, inventory and listing health into one view, plus bi-weekly growth reports, strategy check-ins and custom alerts. |
| Who does the work | An account manager and the agency team; tools and automation vary by agency. | A dedicated account manager and our team, working in the XENA 360 dashboard with rule-based automation and real-time bid optimization, and 24x7 store management. |
Agency figures are typical ranges reported by the sources linked in each row and listed below. Individual agencies vary; ask for a written quote.
Fee calculator
Your numbers, per month.
Pick how the agency charges. Defaults come from the sources on this page; change any field to match a quote you have.
Sets your XENA 360 tier and fee.
Paid to the ad platforms either way, so it is not added to either fee.
How the agency charges
Default: low end of the $3,000–$7,500 mid-market range (SupplyKick).
Default: midpoint of 10–20% (SupplyKick, SalesDuo).
Default: low end of $1,500–$2,500 (SalesDuo).
Default: 5%, within the 3–10% range (SupplyKick).
Creative, tools or extra marketplaces billed on top. Left at $0; see the ranges in the table.
Estimated monthly fee
Typical agency
XENA 360
Agency, 12 months$36,000
XENA 360, 12 months$43,200
Your XENA 360 planGrowing brands tier (under $40k a month in sales)
The agency fee is $600 less a month on these inputs. Check what it covers: creative, extra marketplaces and tools are often billed on top.
Estimates, not quotes. Ad spend is not added to either side. Many agencies also charge a one-time setup fee ($1,000–$5,000 reported by SupplyKick), not included above. The XENA 360 fee includes a share of monthly sales, so it grows as your sales grow. See XENA 360 pricing.
Honest fit
When an agency might be a better fit.
XENA 360 is not the cheapest option for every brand. An agency may suit you better if:
You only need Amazon ads run
If your listings, creative and operations are already handled, a PPC-only plan ($1,500–$8,000 a month reported by SalesDuo) can cost less than a full-scope plan.
Your sales are very high and you want a flat fee
The XENA 360 fee includes a share of monthly sales. At high sales, a fixed retainer can cost less on paper. Run your numbers in the calculator above.
You are just starting out
Some agencies publish entry fees from $499 a month (Evolve survey). At very low sales, a basic entry plan can cost less than the XENA 360 base fee.
You want one specialty, very deep
If you need a single specialist skill rather than day-to-day management across marketplaces, a specialist agency may go deeper. Ask us on a call what XENA 360 covers for your brand.
Thinking about hiring in-house instead? See XENA 360 vs. hiring an Amazon manager.
Before you sign
Questions to ask any agency.
- How exactly is the fee calculated, and is there a monthly minimum?
- Is there a minimum ad spend?
- What is billed on top: creative, A+ content, tools, extra marketplaces?
- How long is the contract, how much notice do I give, and what does leaving early cost?
- Who works on my account each week, and how often do I get reports?
- Which marketplaces are included: Amazon only, or Walmart, Target and Shopify too?
FAQ
Agency vs. XENA 360, answered.
How much does an Amazon agency cost in 2026?
Most agencies don't publish prices, so ranges come from published guides. SupplyKick reports monthly retainers of $1,500 to $3,000 at the entry level, $3,000 to $7,500 for mid-market brands, $7,500 to $15,000 for full-service and $15,000 to $25,000 or more for enterprise. SalesDuo puts PPC-only management at $1,500 to $8,000 a month. Ad spend is paid to Amazon on top, and setup fees of $1,000 to $5,000 are reported.
Do Amazon agencies charge a percentage of ad spend?
Many quote 10% to 20% of monthly ad spend, usually with a monthly minimum of about $1,500 to $2,500. One survey of 41 agency pricing pages found only 2 that publish a percentage (7%, and 10% to 15%), so treat the common range as a starting point and ask for the exact formula and minimum.
How is XENA 360 different from an agency?
XENA 360 is a team plus software. A dedicated account manager and our team run your marketplaces day to day, covering listings and content, advertising, SearchPanel AI visibility, operations and reporting across Amazon, Walmart, Target, Shopify and more, and you see the work in the XENA 360 dashboard. The fee follows one published formula by sales tier.
What does XENA 360 cost compared with an agency?
XENA 360 pricing is a flat monthly base plus a share of monthly sales, set by your sales tier, and Enterprise pricing is custom; see the pricing page for the figures. At $25,000 a month in sales the fee is $3,600 a month, which sits inside the $3,000 to $7,500 mid-market retainer range SupplyKick reports. Ad budgets are separate either way. Use the calculator on this page with your own numbers.
Does XENA 360 have a contract, setup fee or minimum ad spend?
We'll walk through it on your XENA 360 meeting.
What should I ask an agency before signing?
Ask how the fee is calculated and what the minimum is, whether ad spend has a minimum, what is billed on top (creative, tools, extra marketplaces), how long the contract runs and what it costs to leave, who works on your account each week, and how often you get reports.
Sources
- SupplyKick: Amazon agency pricing guide, updated Sep 14, 2026 (retainer tiers, pricing models, setup fees, contracts, add-on costs)
- SalesDuo: Amazon PPC management cost and agency fees, Jun 23, 2026 (PPC management fees, % of ad spend, minimums)
- Evolve Media Agency: survey of 41 Amazon PPC agency pricing pages, checked Oct 22, 2026 (how many publish a price, published ranges)
- XENA 360 pricing
Figures checked October 30, 2026. Agency guides update often; open each source for the current numbers. Most of these guides are published by agencies.
Free audit · 30-minute call
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