Walmart E-commerce and Ad Growth by Year

XenalyticsNo. 008 · Nov 1, 2026

Retail media · Walmart 10-K filings and earnings releases, FY2020–Q2 FY2027

Walmart sells $150B online. Its ads are growing faster

$150.4BWalmart e-commerce net sales in fiscal 2026 (year to Jan. 31, 2026), summing the segment figures in its 10-K. Source: Walmart via SEC EDGAR, 2026

Walmart e-commerce net sales by fiscal year

Fiscal years end January 31. Switch between segments or the online share of Walmart U.S. sales, drag the slider or press play, and tap a bar for the exact figure.

Sources: Walmart via SEC EDGAR, 2021; Walmart via SEC EDGAR, 2022; Walmart via SEC EDGAR, 2023; Walmart via SEC EDGAR, 2024; Walmart via SEC EDGAR, 2025; Walmart via SEC EDGAR, 2026. Note: Segment figures are the approximate e-commerce amounts Walmart discloses in the revenue note of each 10-K. The all-Walmart total and the online share are XENA calculations from those figures. Walmart counts orders placed online and fulfilled from stores, plus certain advertising arrangements, as e-commerce. International fiscal 2020 and 2021 include Asda (UK) and Seiyu (Japan), which Walmart has since sold.

Data table

Walmart e-commerce net sales by fiscal year
Period	All Walmart	Walmart U.S.	International	Sam's Club U.S.	Online share (U.S.)
FY2020	$39.7B	$24.1B	$11.8B	$3.8B	7.1%
FY2021	$64.9B	$43.0B	$16.6B	$5.3B	11.6%
FY2022	$73.2B	$47.8B	$18.5B	$6.9B	12.2%
FY2023	$82.1B	$53.4B	$20.3B	$8.4B	12.7%
FY2024	$100.1B	$65.4B	$24.8B	$9.9B	14.8%
FY2025	$120.9B	$79.3B	$29.5B	$12.1B	17.1%
FY2026	$150.4B	$99.6B	$35.8B	$15.0B	20.6%

20.6%of Walmart U.S. net sales came from e-commerce in fiscal 2026 ($99.6B of $483.0B), up from 7.1% in fiscal 2020 (XENA calculation from 10-Ks)
$6.4Bglobal advertising business in fiscal 2026 ("nearly $6.4 billion"), up 46% including VIZIO; it was $2.7 billion in fiscal 2023
52%growth in Walmart U.S. marketplace sales in Q2 FY27 (May to July 2026), while Walmart Connect grew 43% excluding VIZIO

Data: Walmart via SEC EDGAR (2026); Walmart via SEC EDGAR (2025); Walmart via SEC EDGAR (2024); Walmart via SEC EDGAR (2023); Walmart via SEC EDGAR (2022); Walmart via SEC EDGAR (2021); Walmart (2026); Amazon via SEC EDGAR (2026). Chart: XENA Intelligence.xenaintelligenceapp.com/xenalytics

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