XenalyticsNo. 007 · Oct 31, 2026
CPG brand · e.l.f. Beauty 10-K filings, FY2020–FY2026
e.l.f. Beauty grew 5.8x in six years. Here's who sells it now
$1.64Be.l.f. Beauty net sales in the fiscal year ended March 31, 2026, up from $282.9 million in fiscal 2020 (company 10-Ks). Sources: e.l.f. Beauty via SEC EDGAR, 2026; e.l.f. Beauty via SEC EDGAR, 2020
e.l.f. Beauty net sales by fiscal year
Fiscal years end March 31. Toggle US and international, drag the slider or press play. Tap a bar for the exact figure.
Data table
| Period | Total | United States | International |
|---|---|---|---|
| FY2020 | $282.9M | $255.3M | $27.6M |
| FY2021 | $318.1M | $282.3M | $35.8M |
| FY2022 | $392.2M | $347.5M | $44.7M |
| FY2023 | $578.8M | $506.8M | $72.1M |
| FY2024 | $1,023.9M | $868.1M | $155.9M |
| FY2025 | $1,313.5M | $1,064.0M | $249.5M |
| FY2026 | $1,636.5M | $1,292.4M | $344.1M |
- 30consecutive quarters of net sales growth through June 2026, when sales rose 36% to $479.4 million
- 24%of fiscal 2026 net sales came from e-commerce channels; in fiscal 2020, direct-to-consumer e-commerce was 8%
- 11%of fiscal 2026 net sales came from Amazon, now e.l.f.'s third-largest customer after Target (18%) and Walmart (13%)
Read the full analysis and explore the data on XENA Intelligence →