XenalyticsNo. 009 · Nov 4, 2026
Brand growth · Celsius Holdings 10-K and 10-Q filings and earnings releases, 2019–Q2 2026
Celsius hit $2.5B. Its own brand is now under half of sales
$2.52BCelsius Holdings revenue in calendar 2025 ($2,515.3 million), up 85.5% from $1,355.6 million in 2024, per its 10-K. Source: Celsius Holdings via SEC EDGAR, 2026
Where Celsius Holdings' revenue comes from, by brand
Revenue by brand, $ millions. Drag the quarter slider or press play, and tap a slice for the exact figure.
Data table
| Year | CELSIUS | Alani Nu | Rockstar Energy | Total |
|---|---|---|---|---|
| Q1 2025 | $329.3M | $0.0M | $0.0M | $329.3M |
| Q2 2025 | $438.1M | $301.2M | $0.0M | $739.3M |
| Q3 2025 | $380.9M | $332.0M | $12.2M | $725.1M |
| Q4 2025 | $306.6M | $370.0M | $45.0M | $721.6M |
| Q1 2026 | $348.0M | $368.1M | $66.6M | $782.7M |
| Q2 2026 | $387.0M | $364.4M | $66.5M | $817.9M |
- 47.3%of Celsius Holdings' Q2 2026 revenue came from the CELSIUS brand ($387.0M of $817.9M), down from 100% before the Alani Nu deal (XENA calculation)
- 60.2%of Q2 2026 revenue came from PepsiCo, up from 33.3% a year earlier, after Alani Nu moved into PepsiCo's distribution system
- 20.1%dollar share of U.S. energy drinks for the three-brand portfolio in the 13 weeks to June 28, 2026: CELSIUS 9.5%, Alani Nu 8.7%, Rockstar 1.9%
Read the full analysis and explore the data on XENA Intelligence →