XenalyticsNo. 002 · Oct 27, 2026
Marketplaces · Amazon 10-K data
Amazon's ad business made $68.6 billion in 2025
$68.6BAmazon advertising services revenue in 2025, up from $12.6B in 2019. Sources: Amazon via SEC EDGAR, 2026; Amazon via SEC EDGAR, 2022
Where Amazon's net sales come from
Net sales by group, 2019–2025. Drag the year slider, press play, or tap a slice.
Data table
| Year | Online stores | Third-party seller services | AWS | Advertising services | Subscription services | Physical stores | Other | Total |
|---|---|---|---|---|---|---|---|---|
| 2019 | $141.2B | $53.8B | $35.0B | $12.6B | $19.2B | $17.2B | $1.5B | $280.5B |
| 2020 | $197.3B | $80.5B | $45.4B | $19.8B | $25.2B | $16.2B | $1.7B | $386.1B |
| 2021 | $222.1B | $103.4B | $62.2B | $31.2B | $31.8B | $17.1B | $2.2B | $470.0B |
| 2022 | $220.0B | $117.7B | $80.1B | $37.7B | $35.2B | $19.0B | $4.2B | $513.9B |
| 2023 | $231.9B | $140.1B | $90.8B | $46.9B | $40.2B | $20.0B | $5.0B | $574.9B |
| 2024 | $247.0B | $156.1B | $107.6B | $56.2B | $44.4B | $21.2B | $5.4B | $637.9B |
| 2025 | $269.3B | $172.2B | $128.7B | $68.6B | $49.6B | $22.6B | $5.9B | $716.9B |
- 9.6%of Amazon's 2025 net sales came from advertising. XENA calculation
- +22.1%advertising growth in 2025, versus +12.4% for total net sales
- 2022the first year ad revenue topped subscription revenue ($37.7B vs $35.2B)
Read the full analysis and explore the data on XENA Intelligence →