XenalyticsNo. 005 · Oct 27, 2026

AI search · Adobe Digital Insights

AI shoppers went from converting 38% worse to 60% better in 16 months

+60%conversion of AI-referred visits to US retail sites versus non-AI traffic, July 2026 (Adobe). Source: Adobe Digital Insights, 2026

How AI-referred visits convert vs other traffic

Conversion rate of AI-referred visits relative to non-AI visits to US retail sites. Below zero: worse. Above: better.

Sources: Adobe Digital Insights, 2026; Digital Commerce 360, 2025; Digital Commerce 360, 2026; Adobe Digital Insights, 2026. Note: Non-AI traffic includes channels such as paid search and email. July 2026 was the 11th straight month AI traffic converted better, per Adobe.
Data table
How AI-referred visits convert vs other traffic
PeriodConversion gap
Mar 2025−38%
Jul 2025−23%
Mar 2026+42%
May 2026+54%
Jul 2026+60%
  • +1,324%AI traffic to US retail sites, October 2024 → May 2026 (Adobe)
  • 39%of US consumers say they have used AI for online shopping (Adobe survey, March 2026)
  • 66%average AI-readability score of US retail product pages (Adobe checker)
Data: Adobe Digital Insights (2026); Digital Commerce 360 (2026); Digital Commerce 360 (2025); Adobe (2025); Adobe via Business Wire (2026). Chart: XENA Intelligence.xenaintelligenceapp.com/xenalytics

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