# XENA Intelligence

> XENA Intelligence is an ecommerce growth and AI visibility company for CPG brands. Trusted by 200+ CPG brands, it combines ecommerce agency expertise with AI visibility software: SearchPanel (SKU-level answer engine optimization) and XENA 360 (unified marketplace sales, advertising and operations data).

Mission: make sure great brands get found, recommended and bought in the age of AI. When shoppers ask a machine what to buy, XENA makes sure the answer is you.

## Take action

- [Run a free SearchPanel SKU audit](https://searchpanel.ai/try-audit): AI Visibility Score for a product across AI engines plus first fixes. No account, no credit card, results in about 60 seconds.
- [Book a meeting with XENA](https://calendly.com/akhilnair): 30-minute demo with a live AI Visibility Score on one of your products.
- Email: contact@xenaintelligence.com

## Products

- [SearchPanel](https://searchpanel.ai/): AEO platform. Tracks how ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Overviews and Amazon Rufus recommend each SKU; 0–100 AI Visibility Score per SKU refreshed daily; prompt tracking; competitors, citations and share of voice; content gaps; technical and schema checks; impact-ranked fix queue; listing, article and schema generation; Amazon, Shopify and WooCommerce sync; publishing to Amazon, Shopify, WordPress, Webflow and Framer.
- [XENA 360](https://xenaintelligence.com/xena360): unified ecommerce dashboard uniting sales tracking, ad optimization and operations; sales, ROAS, ACoS, impressions and clicks; listing health (missing keywords, suppressed SKUs, reviews); inventory, returns and fulfillment; custom alerts and reports; Amazon, Shopify and more.
- Foresight: predictive market intelligence. Brandvoice: AI-powered review and sentiment analysis.

## AI Visibility Score bands

- 0–39 Critical: AI engines rarely mention you.
- 40–64 Developing: occasional mentions, significant content gaps.
- 65–79 Competitive: appearing regularly, targeted optimization needed.
- 80–100 Dominant: AI consistently recommends you first.

## Published results (as reported by XENA)

- 5× average lift in AI visibility within the first 90 days; +32% higher conversion on AI referral traffic (searchpanel.ai).
- 14× increase in site traffic from AI-driven channels (xenaintelligence.com).

## Blog

- [XENA Intelligence Blog](https://xenaintelligenceapp.com/blog): guides on AEO, AI shopping assistants, product data and measuring AI visibility for CPG brands. RSS: https://xenaintelligenceapp.com/blog/rss.xml
- [What Is Answer Engine Optimization (AEO)? A Plain-English Guide for CPG Brands](https://xenaintelligenceapp.com/blog/what-is-answer-engine-optimization): Answer engine optimization (AEO) is how brands get named in answers from ChatGPT, Gemini, Perplexity, Google AI Overviews and Amazon's AI assistant. Here is what it is, how it works and where to start.
- [SEO vs AEO vs GEO: What's the Difference, and Which Should Your Brand Prioritize?](https://xenaintelligenceapp.com/blog/seo-vs-aeo-vs-geo): SEO, AEO and GEO compared side by side: what each term means, how Google AI Overviews fit in, and how ecommerce brands should split their effort between them.
- [How Does ChatGPT Choose Which Products to Recommend? A Guide for Brands](https://xenaintelligenceapp.com/blog/how-to-get-products-recommended-by-chatgpt): What OpenAI says about how ChatGPT selects shopping results, how merchants are ranked, and seven practical steps to make your products easier for ChatGPT to recommend.
- [Rufus Is Now Alexa for Shopping: How to Optimize Amazon Listings for Amazon's AI Assistant](https://xenaintelligenceapp.com/blog/amazon-rufus-alexa-for-shopping-optimization): Amazon merged Rufus and Alexa+ into Alexa for Shopping. Here's what changed for sellers, which listing signals the assistant draws on, and a practical playbook for staying visible.
- [The AI-Ready Product Listing Checklist: 30 Checks for Titles, Attributes, Images, Schema and Feeds](https://xenaintelligenceapp.com/blog/ai-ready-product-listing-checklist): A practical 30-point checklist to make product pages, feeds and marketplace listings easy for ChatGPT, Google AI Overviews, Gemini, Perplexity and Amazon's assistant to read and recommend.
- [Unified Marketplace Data: Why Amazon, Walmart and Shopify Brands Need One Source of Truth](https://xenaintelligenceapp.com/blog/unified-marketplace-data): Why multichannel CPG brands lose money and AI visibility to fragmented data, and a step-by-step playbook to unify sales, ads, listings and inventory across Amazon, Walmart, Shopify and more.
- [Robots.txt for AI Crawlers: Should You Block GPTBot, ClaudeBot and PerplexityBot?](https://xenaintelligenceapp.com/blog/robots-txt-ai-crawlers): Which AI crawlers power search answers and which collect training data, what each vendor says happens if you block them, and a copy-ready robots.txt for ecommerce brands that want AI visibility.
- [7 AEO Myths That Are Costing Brands AI Visibility (and What the Platforms Actually Say)](https://xenaintelligenceapp.com/blog/aeo-myths): Do you need special schema for AI Overviews? Is llms.txt required? Can you pay ChatGPT for placement? Seven common AEO myths, checked against Google, OpenAI, Amazon and Perplexity documentation.
- [How to Measure AI Visibility: Metrics, Prompts and Reporting for Ecommerce Brands](https://xenaintelligenceapp.com/blog/how-to-measure-ai-visibility): A practical framework for measuring how ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews talk about your products: prompt sets, the six metrics that matter, referral tracking, and a weekly reporting cadence.
- [A 90-Day AEO Plan for CPG Brands: Week-by-Week From Baseline to AI Recommendations](https://xenaintelligenceapp.com/blog/aeo-90-day-plan): A practical, week-by-week 90-day answer engine optimization plan for CPG and ecommerce brands: baseline measurement, crawler access, product data, answer content, off-site signals and reporting.

## FAQ

### What is XENA Intelligence?

XENA Intelligence is an ecommerce growth and AI visibility company for CPG brands. Trusted by 200+ CPG brands, XENA combines ecommerce agency expertise with AI visibility software: SearchPanel for SKU-level answer engine optimization and XENA 360 for unified marketplace sales, advertising and operations data. XENA Intelligence Inc. is based in Louisville, Kentucky, with offices in Dubai and Kochi.

### What is SearchPanel?

SearchPanel by XENA is an answer engine optimization (AEO) platform for consumer brands. It measures how AI engines such as ChatGPT, Gemini, Perplexity, Copilot, Claude, Google AI Overviews and Amazon Rufus recommend each of your products, gives every SKU a 0–100 AI Visibility Score, and turns the gaps it finds into ranked fixes and ready-to-publish content.

### What is XENA 360?

XENA 360 is XENA's unified ecommerce performance dashboard. It unites sales tracking, ad optimization and operations in one source of truth: sales, ROAS, ACoS, impressions and clicks by product or campaign, listing health, inventory, returns and fulfillment across Amazon, Shopify and other channels, plus custom alerts for revenue drops, listing issues and ad overspend.

### What is AI SEO, and why does it matter for CPG brands right now?

AI SEO (also called GEO, Generative Engine Optimization, or AEO, Answer Engine Optimization) is the practice of optimizing your brand and products to be discovered and recommended by AI engines like ChatGPT, Amazon Rufus, Perplexity and Google AI Overviews. Shoppers are shifting from search to AI-driven recommendations, and the brands building visibility now will define their categories for years to come.

### What does the free SearchPanel audit show me?

The free SearchPanel SKU audit scores your product's visibility across AI engines and shows the first fixes to improve how AI recommends it. It shows how your brand appears across major AI engines, what prompts your customers are asking, and where competitors are winning. There is no account required, no credit card, and results arrive in about 60 seconds.

### What does an AI Visibility Score mean?

An AI Visibility Score is a 0–100 number that reflects how consistently AI engines mention, recommend and correctly describe your product compared with competitors in your exact category. 0–39 is Critical (AI rarely mentions you), 40–64 is Developing (occasional mentions, significant gaps), 65–79 is Competitive (appearing regularly, targeted optimization needed) and 80–100 is Dominant (AI consistently recommends you first).

### How is SearchPanel different from other AI visibility or GEO tools?

Most GEO tools are built for SaaS and enterprise and report brand-level mentions. SearchPanel is built for DTC and CPG consumer brands and tracks every individual SKU with its own score, trend and answer set, because a brand average can look healthy while half your catalogue is invisible. It also builds a structured brand knowledge base and turns recommendations into guided, publishable fixes.

### How quickly will I see results?

According to XENA, most brands ship their first fixes in week one and see measurable visibility improvements within 2 to 4 weeks. Larger gains, like becoming the default recommendation for high-intent prompts, typically develop over 60 to 90 days as brand authority compounds across engines.

### Does it work for Amazon sellers, Shopify brands, or both?

Both. SearchPanel syncs products, specifications, images and reviews from Amazon, Shopify or WooCommerce, tracks visibility across AI engines including Amazon Rufus, and can publish approved copy, articles and markup back to Amazon, Shopify, WordPress, Webflow or Framer.

### Can SearchPanel create the content to fix my listings?

Yes. Every fix becomes a finished draft, whether listing copy, an article or structured data, grounded in your own product facts from your brand knowledge base and approved by you before it ships.

### What happens when I book a meeting with XENA?

You get a 30-minute demo where the XENA team runs a live AI Visibility Score on one of your products, so you see exactly what's at stake before you commit to anything. It's also the place to talk through XENA 360, marketplace growth and a plan for your catalogue.

## Company

- Website: https://xenaintelligence.com/
- Offices: Louisville, Kentucky (HQ) · Dubai · Kochi
- Audience: CPG brands, ecommerce sellers, brand managers, CPG growth agencies and marketing consultants
- Channels: Amazon, Walmart, Target, Shopify, Noon, Talabat, Flipkart
- LinkedIn: https://www.linkedin.com/company/xena-intelligence/